If you're marketing a product or service and you are NOT advertising where your competition is, you'll find yourself left behind very suddenly. There are many advantages to having a website some of which are:
Make money from an e-business website
Make money through web advertisement
Publish your ideas and writings
Provide a good multimedia entertainment experience
Advertise your business with an online brochure Provide information to your customers and other visitors
- Education for kids where they can learn to be creative
Perhaps you have a "service" oriented practice such as accounting, law, or medicine that's already doing well and you're wondering why you should burden yourself with the added expense of a Web site. Simply put, not having a web site will soon be like not having a listing in your local Yellow Pages. In the Web world, this is referred to as a "corporate presence."
Even if your best business comes by word-of-mouth, your potential customers may want to check you out. A well designed, professional web site can give you added visibility and credibility. Especially if you provide a public service and your goal is to get information to a large number of people almost instantaneously.
Additionally, the cost of maintaining a Web site is probably the most cost-effective advertising you'll ever do. The Internet is one of the first places a person who has access to a computer will go to get information, the World Wide Web is “the” place your customers look to for information. Today, the Internet is one of the most important means of communication in the world. Now, you have the opportunity to be up to date with the world of Information Technology by bringing your office to the World Wide Web, so you can serve your clients better. By being on the Internet, your office immediately gains a number of advantages over those who are not yet in cyber space. Let us comment on the top benefits of being online.
The Internet has changed the way that people do business. It has opened doors for endless opportunities to make money. If you want to sell a product, you will not need to pay rent, employees, and YOU WILL NOT NEED TO HAVE AN INVENTORY! Your risk is lowered to the floor. Your audience reach becomes worldwide whether you want it or not.
In the United States, over half of the households own a computer, and even for those who do not own one, Internet access is available easily at public schools and libraries. If your business is online, you give easy access to clients who like or prefer to surf the web. A website is cost effective, meaning that it is very affordable to own, and you’ll get much more out of your business than what you paid for it. There are no costly rent fees, phone bills and employee wages to pay in order to operate the website, and depending on how often you need to update it, you have near zero cost to maintain it.
As you fill your website with information that is useful to your customers/clients, your online office will be another source of information for them. One of the most important uses of a website for a business is that it serves as an “ice breaker.” Some people are not communicative and they would not make a phone call to inquire for information or advice. Others are just soft spoken and shy by nature and they would not contact you for help, even if they needed it.
That is exactly where your website comes in. First, the types of people listed above will be able to hear from you, through a friend or an advertisement. Second, they will be able to go on the Internet and look up information about your company or firm, perhaps your qualifications. Finally, they will feel more confident to call you. Having a website can make your business grow into a successful business, that can be rewarding in the way you want.
The informative website usually has information for display, to “inform” the visitors. It would have information about yourself, your company, the products that you offer and some other text to go along with it (such as this one that you are reading). This type of website is good if your potential customers may want to check you out. Don’t limit your business to just word of mouth only, advertising your business or practice is the best way to go and the internet is the place to do it.
